Samsung Electronics Co Ltd(005930.KS) is losing smartphone ground not only to cheaper Chinese rivals but also at the high end to Apple Inc (AAPL.0), a survey showed, in an ominous sign for the South Korean giant as Apple readies to launch its next generation iPhone 6. Samsung last week gave second-quarter earnings guidance that was far weaker than expectations and is on track for its worst quarterly profit in two years, a performance the company attributed in part to price competition and higher inventory levels in China. Research firm Counterpoint's survey of 35 markets accounting for nearly 90 per cent of global sales found that sales for the eight-month-old iPhone 5s stood at 7 million in May, compared with about 5 million for Samsung's flagship Galaxy S5, which was in just its second full month of sales after a late March release, according to Reuters.
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