Saudi Lubricants launches 'Safe Highways' campaign
October 21, 2023 00:00:00
Managing Director of RFL Group RN Paul and other officials pose at a press conference on 'Safe Highways' campaign at PRAN Centre in the capital's Badda area recently.
Saudi Lubricants brand of the country's leading business group RFL has launched an awareness campaign titled 'Safe Highways' to prevent road accidents. The campaign, which started on October 11, will continue for six months, reports Reuters.
As part of the campaign, Saudi Lubricants will hold rallies at 21 different places in the country on the National Road Safety Day on October 22.
The other events of the campaign include identifying the accident-prone areas and adding it to Google map and training of drivers.
R N Paul, Managing Director of RFL Group, gave details about the campaign at a press conference at PRAN Centre in the capital's Badda area on Wednesday.
Kazi Rashedul Islam, Executive Director of Saudi Lubricants, Mir Lutfar Rahman, Deputy General Manager, Juhirul Islam Shimul, Head of Marketing, Touhiduzzaman, Assistant General Manager (Public Relations) of PRAN-RFL Group, and Aminur Rahim, Deputy Executive Director of Road Safety Foundation, were present.
RN Paul said, "RFL Group always manufactures products based on the needs of the consumers using quality raw materials. Every household in the country uses RFL products. That's why we have a responsibility to consumers. So, we carry out various awareness campaigns."