Asian Paints Bangladesh on Saturday launched its key move 'Color Next-2022' in line with the current trends in the social and cultural arenas of the country.
As part of its flagship initiative, the multinational paint company having offices in 15 countries of the world exchanged views with architects and interior design community for finding right products for the people in Bangladesh.
Pragyan Kumar, Chief Executive Officer of Asian Paints Global International, was present as the chief guest on the occasion.
Shirish Rao, Regional Head of the organization, and Budhaditya Mukherjee, Country Head of Bangladesh, were also present.
Speaking at the programme, Mr Kumar said, "Asian Paints aims to partner with consumers in such a way that they can experience the best in products and painting services and realise their ambitions and visions for their homes.'
Talking about Color Next, Pragyan Kumar said, 'Color Next is a process where you can understand the trends emerging in the current social and cultural context, the overall process of how we respond to current trends socially and personally and from there adopt the products we desire for ourselves.
"With Color Next 2022, we strive to address the ongoing changes in colour selection and present a positive and vibrant colour palette to consumers, " he said .
He said the company has a total of 26 paint manufacturing plants across the globe creating a direct employment opportunity for 12,000 people.
The event announced the 'Mood Board Contest' for budding architects and interior designers of the country.
The objective of this competition for domestic architects and interior designers is to give maximum services to their workplace by following the 4 current trends in colour selection. The first 5 winners of this competition will be awarded specific prizes announced by Asian Paints Bangladesh.
Since 2003, Asian Paints has been continuously doing research on colour and its various effects on people's lifestyles. For the past 19 years the Color Marketing team had been working with experts from various creative disciplines like Architecture, Art, Interior Design, Fashion, Sociology, Media and FMCG.
In order to realise a comprehensive trend forecast of what kind of colours consumers will demand in the future through 'Color Next', like other years, this year it has introduced four unique trends and colours of the year that best represent the essence of these four human trends.
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