AskDaraz to enhance shopping experience of Daraz users

FE Team | Published: July 27, 2023 23:23:17

Daraz, South Asia's leading e-commerce platform in Bangladesh, Pakistan, Sri Lanka, Nepal and Myanmar, announced the latest integration of Microsoft Azure OpenAI Service in Daraz to launch 'AskDaraz', an AI ChatBot, to simplify the shopping experience for South Asian users, says a press release.
Powered by OpenAI's ChatGPT, AskDaraz, will enable users to naturally discuss with the AI chatbot and get offered personalised recommendations, streamlining the entire shopping process.
Daraz is used by over 30 million shoppers across South Asia. Integrating Azure OpenAI Service model into Daraz's new Discover section creates an inclusive shopping experience, especially for users who have yet to interact with an e-commerce platform.
'AskDaraz' will enhance the shopping experience on Daraz by refining and analysing user requirements, sifting through millions of products across multiple categories, and recommending products, styles and collections based on the user's specific needs.
This in turn bridges the gap between offline and online shopping by providing high-quality conversational and engaging experiences that consumers are used to.
Brands and sellers on the Daraz platform can also benefit from 'AskDaraz' as it helps to increase product visibility and get access to new audiences.