Banglalink, a leading mobile phone network operator in Bangladesh, has announced a strong performance in the first quarter of 2023 (Q1), maintaining its impressive growth momentum.
The company's parent company, VEON, published its Q1 results on Thursday, revealing that its total revenue for the quarter grew by an impressive 17.7% YoY (Year on Year) to Tk 14.62 billion.
This remarkable achievement can be attributed to the superior network speed, expanding coverage, and innovative digital services, which have consistently delivered an attractive value proposition to its customers, said a statement.
Banglalink's digital operator strategy, in line with VEON's award-winning Digital Operator 1440 model, has been instrumental in establishing a growing inclination towards the usage of innovative digital services in Bangladesh.
This is demonstrated by the growing customer preference for Toffee, Bangladesh's first User-Generated Content (UGC) platform.
The digital entertainment app served 1.17 crore monthly active users with 2 million average daily active users in Q1.
Additionally, Banglalink's self-service super app, MyBL, has gained significant traction, with its monthly active user base reaching 6.2 million. This app is a one-stop solution for customers seeking healthcare, education, and entertainment services.
The operator's service revenue in Q1 grew by 18% YoY, maintaining its double-digit growth for four consecutive quarters. Its data revenue increased by 35% YoY in Q1, and it achieved a significant milestone by reaching a subscriber-base of 4 crore.
According to a report published by the Bangladesh Telecommunication Regulatory Commission (BTRC) in March 2023, Banglalink continued to gain the most subscribers among all operators in the country.
"Millions of customers from all over the country are now choosing Banglalink as their preferred operator because of our improved 4G network availability and diverse digital services portfolio," said Erik Aas, Chief Executive Officer at Banglalink.
The company also pledged to maintain the highest network speed in the country by expanding its 4G footprint nationwide, according to the statement.
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