BRAC Bank has initiated a brand campaign emphasizing its unwavering dedication to trustworthiness, says the bank in a statement.
The campaign, "You Can Trust BRAC Bank with Your Deposit," showcases the bank's core strengths that assure customers of their complete reliability in handling deposits.
A scheduled private commercial bank from the house of the world's largest NGO, BRAC, BRAC Bank stands for the trust and reliability of the people of the country right from its inception. Over the last couple of years, the bank consistently grew its business in deposits and loan portfolio in significant volumes despite challenging market scenarios. Even during difficult times, the bank's growth in key performance indicators speaks of customer trust and confidence in the bank.
At the end of the third quarter of 2023, the bank had an 18.5 per cent rise in its standalone loan portfolio and a 20.3 per cent increase in customer deposits compared to December 2022, in line with its long-term growth strategy and reflecting strong customer confidence. Over the years, the bank has maintained Earnings per share (EPS), Net Asset Value (NAV) per share, Return on equity (RoE), Return on assets (RoA), Non-Performing Loan (NPL), Capital to Risk-Weighted Assets Ratio (CRAR) well above industry average showing its financial strength and stability.
BRAC Bank has firmly established itself as a leading financial institution in Bangladesh. The bank has also invested significantly in digital banking infrastructure, bringing delights and convenience to the customers, enabling 24/7 banking from anywhere. The digital super app 'Astha' and the internet banking platform for corporate clients 'CORPNet' and a host of digital solutions manifest the bank's digital capabilities, which are unmatched in the banking industry. With 187 branches, 36 Sub-Branches, 1,040 Agent Banking Outlets, 329 ATMs and 68 RCDM, BRAC Bank stands tall as one of Bangladesh's most expansive banking networks in Bangladesh.
About the bank's emphasis on customer trust, Managing Director and CEO Selim R. F. Hussain said: "BRAC Bank has already made its mark in the country's banking arena through world-class products and services, consistent financial results, good governance, compliance, ethics, transparency and values-based banking."
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