The Bangladesh Small and Cottage Industries Corporation (BSCIC) authority will launch an online marketing platform to help market the products being produced by cottage,micro,small and medium (CMSM) entrepreneurs of the country.
"We will launch an online marketing platform so that CMSM entrepreneurs could sell their products easily," BSCIC chairman Md Mostaque Hassan,ndc,told the FE.
He said they will establish sales and exhibition centres for each product at its all 76 BSCIC industrial parks in the country.
Sales and exhibition centres at BSCIC industrial parks will be connected with the upcoming online marketing platform to help CMSM entrepreneurs selltheir products easily, he added.
Mr Hassan further said the BSCIC has prepared its strategic paper for its online marketing platform upon consultations with the persons involved with the online marketing organisations.
"We (BSCIC) held meeting with the representatives of different online marketing organisations on June 24 last. They assured us of extending all-out cooperation in marketing of products being produced by the CMSM entrepreneurs."
There is a high demand for CMSM entrepreneurs' products in local and international markets.
But they could not selltheir products due to lack of proper marketing mechanism, and conducive strategies, according to the sector insiders.
The BSCIC chairman further said selling of CMSM entrepreneurs' products would be easier once the online marketing platform is launched.
The government has given utmost priority to the development of country's CMSM sector considering its vital role in moving the country's economy forward, he added.
© 2024 - All Rights with The Financial Express
