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Daraz serves 20m consumers during '11.11' sale campaign

November 27, 2023 00:00:00


Daraz, a leading e-commerce platform in South Asia, has successfully concluded its highly anticipated '11.11 Biggest Sale of the Year', serving 20 million consumers across Bangladesh, says a statement.

This year, staples such as salt and milk powder were among the top selling products and shoppers enjoyed substantial savings on their purchases.

Daraz is committed to helping sellers scale their online businesses and facilitated sales for 30,000 brands and sellers during this year's 11.11 sale. From offering onboarding workshops to rolling out new co-funded programmes that aim at lowering sellers' cost of doing business, Daraz saw 100 per cent more sellers who made at least Tk 1,500 in sales within the first 24 hours of the campaign.

Daraz also extended opportunities for content creators to develop their careers and generate income, with the content creators seeing more than 400 per cent growth in earnings during the 11.11 sale this year, compared to last year.

Another priority this year was to extend accessibility to underserved regions. Daraz expanded its delivery network to cover more cities in Bangladesh, achieving 600 per cent growth in shoppers outside Dhaka this year.

Together with the support of Daraz logistics partners that employed over 2,500 riders, Daraz expanded its delivery coverage to connect more buyers and sellers across the nation, delivering as far as 576 kilometres for its furthest package delivery from Chattogram to Tetulia.


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