Focus on innovation and high-value products

Commerce adviser tells furniture entrepreneurs

FE Team | Published: October 14, 2025 21:50:00

Commerce Adviser Sk Bashir Uddin on Tuesday urged entrepreneurs in the furniture sector to prioritise innovation, utility, and product diversity.
"The goal should be to create high-value products that inspire consumers to save specifically to purchase them, thereby generating enthusiasm among shoppers," he said.
The adviser made the remarks while speaking as the chief guest at the inaugural session of the five-day '20th National Furniture Fair 2025' at the International Convention City Bashundhara (ICCB) in the city, reports BSS.
The country's largest furniture industry event began under the slogan 'My country, my hope -- let's decorate homes with local furniture.'
Organised by the Bangladesh Furniture Industries Owners Association (BFIOA), this year's exhibition is being held on a larger scale, compared to previous years.
In his address, Bashir Uddin highlighted the sector's potential and called upon entrepreneurs to increase investment for the furniture industry's development.
He urged stakeholders to consider how quickly the nation can secure a place in the global furniture market by efficiently utilising opportunities and combining available resources.
The commerce adviser, however, stated that the government inherited a deeply challenged economy marked by economic wounds resulting from 16 years of prior mismanagement.
"When the current government took charge, the country's reserves were sufficient to cover only one month of imports, and the banking system carried a liability of approximately $6 billion in unpaid invoices," he added.
He noted that the economy has successfully rebounded, with reserves now standing at approximately $32 billion.
While this recovery provides assurance, he admitted that these reserves have yet to translate into the level of economic activity required to generate significant investment and employment.
He further projected that the investment climate is expected to improve by late this year and early next year.
He concluded by acknowledging the furniture industry's journey and capacity but warned against complacency, noting that "there is no scope for self-satisfaction" and that the sector must strive for diversity in product, price, aesthetics, and usability.
BFIOA Chairman Selim H Rahman, who presided over the inauguration event, stated that the local furniture industry currently meets 100 per cent of domestic demand while also exporting a significant volume of products abroad.
The core objective of this year's fair is to further promote the growth of the local furniture industry and expand export markets, he added.
Vice Chairman of the Export Promotion Bureau (EPB) Mohammad Hasan Arif and President of the Bangladesh Furniture Exporters Association Dr KM Aktaruzzaman attended the event as special guests.
Hasan Arif acknowledged the industry's domestic success, noting that the furniture sector has gradually established itself and is now fully capable of meeting local demand.
"As a labour-intensive industry, the sector plays a critical role in creating employment opportunities for the country's vast population," he added.
In 2025, the industry's focus must shift to global competition, he said.
To ensure Bangladeshi furniture remains competitive in the export market, he said entrepreneurs must focus on increasing productivity, creativity, design, and, crucially, price competitiveness.
A total of 48 leading furniture companies are participating in the fair, showcasing their latest designs and products at 278 stalls.
Notable brands present at the fair include Akhtar, Hatil, Brothers, Nadia, Ayoto, Omega, JMG, Navana, Athenas, Partex, Regal, and Legacy.
Beyond traditional furniture, the fair is also displaying home accessories and decorative items.
The event is open to all, and no tickets are required for entry. Visitors can explore the fair daily from 10:00am to 9:00pm.