Hyundai eyes new customer segments

NEW DELHI, Aug 3 (PTI) : Korean car major Hyundai is looking to tap new customers in rural areas and corporate segment to increase its market share in the Indian automobile market.

 The company's wholly-owned arm Hyundai Motor India Ltd (HMIL), which will make the global launch of its all new premium hatchback Elite i20 this month, also plans to introduce a new model each year in the segment where it is not present.

"The idea is to increase volume in the domestic market and increasing our market share is top priority. For that we will be looking to tap new customers segments in the rural market and through corporate sales," HMIL Senior Vice President (Sales & Marketing) Rakesh Srivastava said.