Indian e-commerce market to reach $20b next year

NEW DELHI, Nov 9 (PTI): The e-commerce market in the country is expected to grow 37 per cent to reach $20 billion by next year on the back of growing internet population and increased online shoppers, a report has said.

"E-commerce in India is a $11 billion market, and is estimated to reach $20 billion by 2015, growing at a CAGR of 37 per cent over 2013-15," Motilal Oswal Securities said in its report on e-commerce.

The research firm said their are multiple enablers for this growth which include increase in the number of internet users and an increased proportion of online shoppers within those users, growth in the per-shopper transaction value and continued flow of capital by willing investors.

The report said currently online travel dominates the e-commerce market but in the future, e-tailing will drive the growth.

Online travel constituted 71 per cent of the e-commerce market in India, followed by e-tailing (16 per cent). Travel has grown at a CAGR of 32 per cent over 2009-13.