Yoshimoto Kogyo Company of Japan has recently teamed up with Yunus Centre and Yunus Shiiki Social Business Research Centre at Kyushu University in Fukuoka to launch a joint venture social business company in Japan.
The social business company will address social problems of Japan in innovative ways by mobilising comedians and other entertainers in their respective prefectures, said a statement of Yunus Centre on Monday.
A preparatory meeting was held in this regard between Nobel Laureate Professor Muhammad Yunus and 24 senior officials from Yoshimoto Kogyo Company, who flew to Dubai from Japan for the meeting.
Professor Muhammad Yunus was attending Dubai Lit Festival to speak on his new book, "A World of Three Zeroes".
After establishment of the new joint venture of social business its first 'Yunus Family Conference' will be held in Tokyo on March 28, where Professor Yunus will be the chief guest.
Besides holding a competition of social business ideas a common tag and brand design for all social business products and services will be introduced in the conference.
Yoshimoto Kogyo, founded in 1912, is a Japanese entertainment conglomerate with its headquarters in Osaka.
The new company will aim to address the social problems such as aging population, depression and loneliness, declining birth rate, poverty, depopulation, outflow of young adults from rural areas, lack of successors for special local products, etc.