Levi's opens first store in Bangladesh

Levi's, an iconic denim lifestyle brand, has opened its first store in Bangladesh.

Located at Banani Road in Dhaka, the Levi's store boasts an elevated brand and shopping experience as well as a diverse product assortment that is catered to the local consumer, says a press release.

As Levi's continues its expansion across key markets in Asia, the new store in Dhaka is in tandem with the brand's plans to open stores in key locations in Bangladesh, including Chittagong.

DBL Group, one of the largest conglomerates in Bangladesh, will serve as the official partner for Levi's in the country.

The store showcases Levi's signature apparel and accessories, offering the latest range of fits for both men and women. With an array of iconic 501 jeans to timeless Trucker jackets, more relaxed silhouettes in line with the latest fashion trends, featuring options such as loose fits and Bootcut styles for men, as well as loose fits and on-trend high-rise designs for women, the store caters to a diverse range of styles and preferences.

"Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co," said Amisha Jain, Senior Vice President and Managing Director, South Asia-Middle East and Africa (SAMEA), Levi Strauss & Co.

"This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanisation in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our goal is to become the preferred choice for lifestyle apparel among Bangladeshi consumers."