Nissan, Mitsubishi Motors unveil light EVs for Japan
May 23, 2022 00:00:00
KURASHIKI, May 22 (Reuters): Japan's Mitsubishi Motors Corp and Nissan Motor Co unveiled their first jointly developed light electric vehicles (EVs), aiming to draw more Japanese drivers to battery-powered cars by offering low-priced micro models.
The two Japanese automakers, part of an alliance with French carmaker Renault SA, were once considered trailblazers in Japan's EV market but have struggled to attract customers and face challenges from fast-growing newcomers such as Tesla.
The automakers are hoping to leverage their presence in Japan's unique market for micro "kei" cars, which account for nearly 40% of cars on the road in Japan.
The three companies' alliance early this year detailed a five-year plan to invest $26 billion on EV development, including kei cars.
Both automakers said they would start selling their new line-up of electric "kei" cars this summer.