Primark looking to expand click & collect trial

LONDON, Mar 16 (Reuters): Clothing retailer Primark is set to expand its click & collect trial into more stores and possibly to markets beyond Britain, its boss said this week.

Primark, unlike most of its rivals, does not offer home delivery but is trialling a click & collect service in 57 stores for kidswear and womenswear.

"It plays into our bricks and mortar strategy because it is driving more customers to the stores. They're filling a big basket online to collect, when they come into store they're then adding a second basket," said CEO Paul Marchant.