Smartphone market shrinks 3pc in April-June
OEMs expected to increase smartphone prices by up to 20pc in the coming months
August 27, 2022 00:00:00
Amid soaring inflation, Bangladesh's smartphone market shipments dropped 3.0 per cent year-on-year in in the second quarter of 2022, according to Counterpoint Research's Market Monitor Service, reports UNB.
"Bangladesh's smartphone market experienced a good start with Eid celebrations during April. The month contributed almost half of the quarter's total shipment volumes," Karn Chauhan, senior analyst at Counterpoint, said.
"However, the volumes declined adversely in May and June due to smartphone costs rising by up to 10 per cent on increasing component prices and the addition of VAT. The original equipment manufacturers (OEMs) are expected to increase smartphone prices by up to another 20 per cent in the coming months."
Bangladesh's feature phone shipments declined 12 per cent year-on-year, mainly due to the shift towards smartphones, which resulted in a 9 per cent year-on-year decline in the country's overall mobile handset market in Q2 2022.
In Q2 2022, Xiaomi secured the top spot in the smartphone segment and Samsung the second spot with a 17.3 per cent market share. Vivo took third place with a 10.1 percent share.
Symphony continued to be in the top position in the feature phone market.