Toyota gives Corolla sporty makeover

Toyota has given the Corolla a major makeover and launched it in Japan on Tuesday in hopes that a sporty silhouette and new interactive functions will draw in younger buyers.

One of the best-selling cars in the world, Corolla is ubiquitous among first-time drivers and university students in North America, reports Reuters.

North America is Corolla's top market that accounts for about a third of its global sales.

But the model has become known as a car for the elderly at home where the average age of its owners is around 70.

The Toyota Motor Corp wants to change this image.

"We're grateful that our older customers have remained loyal to the Corolla," said Yoshiki Konishi, chief engineer of the Corolla Sport, the newest model.