FE Report
German optical giant ZEISS has entered Bangladesh with a clear investment message: to digitise the country's eye care sector and transform it into a modern, technology-driven market.
Through its ZEISS Vision Center in Dhaka, the brand is introducing advanced diagnostic tools, precision prescriptions, and customised eyewear solutions that not only redefine patient experience but also create new investment opportunities in a healthcare segment long dominated by traditional shops and generic services.
Bangladesh's vision care sector, long dominated by traditional optical shops and flooded with replicas, has often left patients without reliable solutions and forced many to seek premium services abroad.
That reality is now changing with the arrival of the ZEISS Vision Center in Gulshan, Dhaka, which is introducing global standards, digital precision, and new avenues for investment in a market poised for transformation.
With more than 300 centres across 50 countries, ZEISS is a world leader in eye care innovation, and its entry into Bangladesh marks a turning point.
Equipped with state-of-the-art technologies such as the i.Profiler plus and VISUFIT 1000, the Centre offers diagnostic accuracy down to a fraction of a millimetre, enabling lenses that are not only corrective but also optimised for lifestyle demands such as long hours of screen use, digital fatigue, and night driving.
This move represents more than the sale of glasses-it is the digitisation of an entire patient experience, where customised solutions replace generic prescriptions and create new consumer expectations in the process.
At the centre of this initiative is Minhaj Hossain, Managing Director of ZEISS Vision Center by Opsis Vision Care Limited Bangladesh, who saw the urgent need to bring authentic eyewear and global expertise to the country. For him, genuine eyewear means not only clear vision but also safety, comfort, and long-term health.
In response to a question from The Financial Express if the German giant has any plan to invest in Bangladesh by setting up plant, Minhaj said if the market is ready to experience the ZEISS equipment and services, the company may decide to invest in Bangladesh.
By securing a partnership with ZEISS, Minhaj has ensured that patients and expatriates in Dhaka can now access world-class services at home, while also laying the foundation for wider adoption of advanced technologies across the industry.
The impact of ZEISS Vision Center extends well beyond healthcare outcomes. Its presence has created highly skilled jobs in optometry, customer service, and retail management, providing career paths for young professionals in a specialised sector.
At the same time, it is helping the economy conserve foreign currency by reducing the need for overseas travel for premium eye care. By setting a benchmark for quality and transparency, it is also raising industry standards, encouraging healthy competition, and making the broader sector more attractive to investors.
He said ZEISS's investment in Bangladesh demonstrates how global healthcare models can be successfully localised and scaled.
"It highlights the country's readiness to host advanced medical technologies and shows the potential for future growth in healthcare services that combine precision, digital innovation, and consumer trust."
For international investors, he said, this marks an important signal: Bangladesh's healthcare market is no longer confined to traditional retail-it is entering a phase where world-class brands can thrive, expand, and help shape the future of specialised care.
By merging authenticity, advanced technology, and a culture of transparent service, he said, ZEISS Vision Center is redefining eye care in Bangladesh.
bdsmile@gmail.com
