The government's renewed focus on the creative economy, that is, artisans, weavers, blacksmiths, musicians, drama artists, painters, and countless other cultural practitioners, is a welcome and long-awaited recognition of the people who carry our heritage forward. Allocating funds for financing these trades is not merely an economic intervention; it is an investment in identity, memory, and national pride. Yet, if Bangladesh truly wants this sector to flourish in a rapidly changing world, financial support alone is not enough. A significant portion of this investment must be directed toward equipping creative workers with modern technology, especially digital tools and AI-driven systems that can amplify their craft, expand their markets, and future-proof their livelihoods.
The creative economy is no longer confined to traditional tools and manual processes. Around the world, artisans use digital design software to prototype products, musicians rely on AI-assisted composition tools, and filmmakers use advanced editing suites to produce world-class content. If Bangladeshi creators are to compete globally, they must be empowered with the same technological capabilities. Training them to use modern tools is not a luxury; it is a necessity for survival in a digital marketplace.
For example, a weaver in Rangpur who learns to use AI-based pattern generators can create new designs inspired by traditional motifs but tailored to modern tastes. A potter in Kushtia who understands digital marketing can sell products directly to international buyers. A folk musician who learns audio engineering can record and distribute music without relying on intermediaries. Technology does not replace creativity; it expands its reach. It allows artists to preserve heritage while innovating boldly.
Moreover, AI can dramatically increase efficiency and productivity. Artisans often spend hours on repetitive tasks -- sketching patterns, calculating measurements, or preparing raw materials. With digital tools, these processes can be streamlined, allowing creators to focus on the artistic elements that truly require human imagination. This shift not only enhances output but also improves income stability, which remains one of the biggest challenges in the creative sector.
However, technology training must be accessible, culturally sensitive, and tailored to the needs of each craft. A one-size-fits-all approach will not work. Rural artisans may require hands-on workshops, while urban creative professionals may benefit from advanced digital labs. Partnerships with universities, tech companies, and cultural institutions can create a sustainable ecosystem where learning continues beyond the initial training phase. The goal should be to build a generation of tech-enabled creators who can navigate both tradition and innovation with confidence.
Alongside skill development, infrastructure plays a crucial role in nurturing the creative economy. Bangladesh's drama and film industries, once vibrant and influential, have suffered from years of neglect. Many old theatres and movie halls stand abandoned or operate with outdated equipment. Revitalizing these spaces is essential, not only for preserving cultural heritage, but also for creating new economic opportunities.
Renovating theatres with modern sound systems, digital projection technology, comfortable seating, and accessible facilities can transform them into thriving cultural hubs. These upgraded venues can host stage plays, film screenings, festivals, workshops, and community events. A modernized theatre ecosystem will attract audiences, encourage new productions, and generate employment for actors, directors, technicians, set designers, and countless support staff.
The ripple effect is enormous. A single active theatre can sustain dozens of livelihoods. A revived film industry can create thousands of jobs, from scriptwriters and cinematographers to costume designers and digital editors. When creative spaces flourish, entire communities benefit. Tourism increases, local businesses grow, and young people find meaningful career paths in the arts.
To maximize impact, the government should consider a two-pronged strategy: invest in people and invest in places. Financing artisans and artists is essential, but financing the environments where they work, perform, and showcase their talent is equally important. A creative economy cannot thrive without creative infrastructure.
Furthermore, public-private partnerships can accelerate this transformation. Tech companies can offer training modules, cultural organizations can provide mentorship, and financial institutions can design micro-credit schemes tailored to creative entrepreneurs. The government's role should be to coordinate, incentivize, and ensure that no artist is left behind, whether he/she is a village potter or a Dhaka-based filmmaker.
Ultimately, the creative economy is not just about preserving the past, it is about shaping the future. Bangladesh stands at a unique intersection where tradition meets technology. If we empower our creators with modern tools and modern spaces, they will not only protect our cultural heritage but also elevate it to global platforms.
The government's patronage is a powerful beginning. Now is the moment to ensure that this investment becomes transformative by integrating technology training, upgrading cultural infrastructure, and building a sustainable ecosystem where creativity can thrive without limits. The future of Bangladesh's creative economy depends on how boldly we embrace this opportunity.
Syed Almas Kabir, Chairman, Bangladesh ICT & Innovation Network (BIIN)